Increase your online visibility with local SEO
- 2 min reading time
Want your business to get found more effectively in local searches? Then local SEO is the key to increasing your online visibility. Every day, millions of searches are carried out by people looking for local service providers in their area. By applying local SEO, you are increasing the chances of your business being noticed at the right times and places.
Why local SEO is important
The age of the Yellow Pages and phone books is over, as online searches are becoming increasingly popular. Google’s research on local search terms reveals that almost half of daily searches are focused on local information. On top of that, 78% of local searches on mobile devices lead to offline purchases. This suggests that consumers have a higher propensity to buy with local searches.
The best local SEO strategy
To improve local SEO, the following five steps are essential:
Create your Google My Business page
Claim and optimise your “Google My Business” listing to increase your chances of appearing on the first page of Google.
Collect online reviews and actively manage them
Positive reviews have a direct impact on your bottom line. Actively pursuing reviews, both on Google and other platforms such as Trustpilot, is a crucial part of your local SEO strategy.
Make sure your website is optimised
Optimise your website for SEO so that Google understands your content and can drive more relevant traffic to your site. Pay attention to search terms related to place or region to leverage local SEO.
Consistent listing of company details
Make sure your company details are listed consistently across all online platforms. Consistency in company name, address, phone number and website is essential to avoid confusion and gain points with Google.
Active presence on social media
Use platforms such as Facebook, Instagram and LinkedIn to increase online findability. Your star rating on Facebook can even be reflected in your business listing on Google.
